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ChefVille

Lead UI/UX Designer

ChefVille was an invest & express Facebook title, the successor to the classic Café World. With 7 million daily players at its peak, ChefVille was the #1 game on Facebook.

I led a team of designers from early conceptual development, through worldwide launch, and into successful live operations. Work included visual development, experience design, and over a dozen interactive prototypes.

Visual Development

Initial style development established a warm, tactile feel, bringing the player into an idealized kitchen in an homey restaurant.

Production

Putting the style into effect, and pushing its bounds for different thematic interfaces.

The cooking UX was my pride and joy. Originally envisioned as a simple “cookbook” UI, I reinvisioned this interface as an immersive cooking experience, creating extensive prototypes to demonstrate the potential.


Check out my professional work.

And a few personal projects.

And finally my thoughts on process.